More support for the “Tipping” of Online Coupons

Posted on February 20, 2009. Filed under: Online Coupons |

Comscore’s new survey covered today in MediaPost News Marketing Daily points to a 46% increase of traffic to “Coupon” websites in December while searches for the word “coupon” has tripled.

Other interesting metrics:

  • 29% get their coupons from online coupons sites
  • 22% get their coupons from brand’s site
  • 42% get their coupons from Sunday newspaper inserts.

During their quarterly Webinar yesterday Comscore Chairman Gian Fulgoni wonders whether “we’re at a tipping point for distribution vehicles for coupons as newspaper readers decline and they shift attention to the Internet.     Fulgoni goes on to suggest that manufacturers and retailers should cater to the growing demand for coupons by making them more widely available online instead of only via Sunday newspaper fliers.

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